20 Judo Social Media Post Ideas to help you post more regularly.

Are you using social media effectively for your judo club? Want to know the secret?

I always speak to people who would like to use social media more effectively for their judo club.

So in this blog post, I will talk to you about strategies I have used to grow my membership in the past, what I am focussing on now and 20 ideas for posting on social media.

Before I go any further, I think it is important to explain two terms:

Organic Social Media posts – Posting on your page (as you normally would)

Paid Social Media posts – Paying for your posts to be put in front of people (could be boosted posts or specific ads).

So, most of you will know I run Fighting Fitness Judo with my wife.

And since the pandemic, we have grown our club membership to nearly 600 members (no schools judo).

How?

Much hard work and lots of marketing.

Which included Meta (Facebook and Instagram), where we spent over £15,000 running ads.

Some might think that is a lot of money … and it is.

But through our systems and business development plan, we’ve seen over 13x return on our investment (ROI).

Now, why am I telling you this?

I promise it’s not to brag. It’s to prove that I have been doing this for a while now and have noticed a change.

So a bit of context for you: I was focused only on paid social media advertising for about two years.

It saved me time, got me in front of many eyeballs within my area, and got many new people joining our club.

When most judo coaches were heading into schools to do days and days of tasters classes, I sat in front of my laptop for a day writing some ads, creating some images and videos, pressing go and watching the enquiries coming in.

It cost me money, but it saved me soo much time! Which I was short on.

Side note: to grow your club, you will need to either spend your money or your time.

In the last year, we noticed that our paid social media ads were less effective than before.

After speaking to a few friends who use similar advertising systems, we noticed a trend.

Advertising spending was going up, and results were coming down.

Why?

A few reasons …

1. A lot of people were advertising on Meta. This raised the prices and meant people were more likely to ignore them in their feeds.
2. Social Media platforms want people to stay on their sites for as long as possible…

And this leads us to how we have updated our social media strategy.

If you’ve not checked out our Facebook page before, click here and take a look.

We’re committed to producing 20 pieces of Organic Social Media content weekly on Facebook and Instagram.

Why?

1. Meta wants you to post regularly. If you do, it improves how many people will see your posts.
2. People are likelier to spend time on your page looking at your posts and website.
3. Increases the number of people who share your page.
4. It improves your Paid Social Media ads reach and becomes cheaper.
5. Increases the number of people enquiring about your classes.

Now, we still use paid advertising. It still works if you know what you are doing… And we still use offline marketing too. 

But people are using social media differently.

People will look at a post, check out your Meta page (Facebook or Instagram), and check out your website.

If everything looks good, and they are interested in your services, they will ask for more information.

This is why it is essential to be consistent online, from social media presence to website.

Now, I know you are sitting there saying Vince, great for you … but I have no idea what to post, and there is no way I can post 20 pieces of content weekly.

So let me help.

First of all, use the Meta business suite and schedule your posts. This way, you can batch them together. Saving you time and meaning you do not have to stop what you are doing to write a post.

Second, I have listed 20 ideas for social media content – this is not the exact template I use, and I would advise changing bits to suit your club. But it should at least create some ideas for you. 

20 different ways you can create engaging content for your club’s social media pages:

1. Share training tips and techniques: Whether you post a video of an Olympian demonstrating a throw or share a written tutorial, your followers will love learning new ways to improve their judo skills.
2. Share event updates and reminders: Keep your followers in the loop by sharing details about upcoming clinics, tournaments, or other events.
3. Share student and club achievements: Show off your students’ and instructors’ hard work and dedication by sharing photos and updates about belt promotions, tournament wins, and other accomplishments.
4. Share motivational quotes or messages: Judo is more than just a sport – it’s a way of life that promotes discipline, respect, and self-improvement. Share inspiring quotes or statements that reflect the values of judo.
5. Share the fun, behind-the-scenes photos or videos: Give your followers a glimpse into the fun and camaraderie at your club.
6. Share news articles or research related to judo: Keep your followers informed about the latest developments in the world of judo by sharing articles or research studies.
7. Share instructional videos or tutorials: Create step-by-step guides or videos that teach specific judo techniques or drills.
8. Share personal stories or testimonials: Share the real-life experiences and transformations of your students and instructors. These stories are a great way to showcase the impact of judo on their lives.
9. Share resources or tools for students: Provide your followers with helpful resources or tools such as training planners, nutrition guides, or workout routines that they can use to enhance their judo journey.
10. Share updates on club activities or events: Keep your followers in the loop about what’s happening at your club by sharing updates on classes, workshops, and other activities.
11. Share educational content about the history or culture of judo: Judo has a rich history and culture that can be fascinating to learn about. Share articles or videos that delve into the origins and philosophy of judo.
12. Share photos or videos of live judo matches: Whether you’re sharing highlights from a local tournament or a professional championship, judo matches can be exciting to watch.
13. Share updates on your club’s community involvement or outreach efforts: Show your followers that your club is dedicated to giving back by sharing photos or updates about your community service efforts.
14. Share interesting facts or trivia about judo: Did you know that judo means “gentle way” in Japanese? Share fun facts like this to help your followers learn more about judo.
15. Share fitness or nutrition tips for judo students: Proper nutrition is essential to any athlete’s training. Share healthy snack ideas or meal plans that can help your followers fuel their judo journey.
16. Share success stories from students or instructors: Share the inspiring stories of your students and instructors who have made significant progress in their judo training.
17. Share quotes or messages of inspiration: Judo is about more than just physical strength – it also requires mental and emotional strength. Share quotes or statements that inspire your followers to be their best selves.
18. Share photos or videos of judo techniques being practised or demonstrated: Seeing judo techniques in action can be helpful for learners, so consider sharing videos or pictures of techniques practised or demonstrated.
19. Share updates on club membership or enrolment: Keep your followers informed about club membership or enrolment status.
20. Share news or updates from the world of judo: Keep your followers up-to-date on the latest happenings in the judo world, whether it’s news about international tournaments or updates from the International Judo Federation.

The most important thing is to remember to have fun and engage your followers with various content types and formats. Happy posting!

Here is a sample monthly post calendar for a judo club’s social media pages:

Mix and match these post topics or add additional ones as needed. It’s also a good idea to vary the format of your posts – for example, you might share a written tutorial one week and a video tutorial the next. Again, the key is to keep your content fresh and exciting to your followers.

You do not have to do as many as 20 posts a week, but posting regularly is essential when developing your online presence and getting new enquiries.

I am in the process of using the same strategy for The Judo Coach, where I plan to release a lot more content shortly.

I hope this helps.

Best wishes,

Vince – The Judo Coach, #JudoNation

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